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“Create engaging content for your audience, hit the send button, and you have yourself a successful email marketing campaign.”
Well, we wish it to be that easy but it’s not and requires more than just hitting a send button.
If we go by statistics, the number of emails sends daily goes to 269 billion, and this is the number of competition you will face for getting the audience’s attention.
Now, this makes it even more important to have the right pathway for coming up with a successful email marketing campaign, and plus the email number mentioned can always shoot up.
So, through the end of this guide, you will be able to build a more successful email marketing campaign and build a better connection with the audience.
Starting with the definition of an email marketing campaign:
The email marketing campaign is an email sent from a business to a number of users in any of the contexts such as engagement, conveying crucial information and offers, generally pushing them towards conversions.
Although, the email marketing campaign is a little outdated as compared to other marketing initiatives the ROI we receive from it is much higher than the rest.
This is the reason every business still includes email marketing in their marketing efforts for getting a higher return at a lower investment.
But is email marketing an easy form of marketing?
Many businesses think just sending the business product or service to a random set of audiences will bring you a flow of leads but it’s not simple.
It requires you to follow certain steps to hit the bull’s eye.
10 steps towards building a successful email marketing campaign
Create a Target Audience (Email) List
The first step towards creating a successful email marketing campaign is to build a list of a targeted qualified lead that has an interest in your product or service.
The best way to go about it is to push the existing traffic on the website up the conversion ladder.
Create engaging content for your audience, and aesthetic brand design adds up all in bringing traffic to your website and this gives you a chance to build your email list of the targeted audience.
Define your Goals
Every perfect marketing strategy starts with defining the goal you want to achieve for your business and the same goes for email marketing.
Study the structure of the business and create trigger points that go with your goals and aligns with the business growth plan.
If you want to welcome new subscribers and introduce them to your products or services then a welcome email will do the work.
Similarly, for nurturing, engaging, re-engaging, segmenting your customers there are separate sets of emails for every trigger.
Know your business need and set a goal accordingly in alignment with the emails.
For building a healthy email list you need to give your subscribers an extra push in the form of catchy pop-ups to get them to subscribe to your website.
This is the most important essence of a successful email marketing campaign that can get the visitors on your website to subscribe before leaving.
There are numerous examples that can help you out to make the email listing building easier. Here’s the link to it.
Study Every Email Type
You cannot send your customers or potential ones, same promotional emails every time, you need to be aware of the email types and send them accordingly a variation to keep them engaged as well as informed about your product or services.
There is a lot of emails that are sent to the customers daily as mentioned at the start but there are 3 types of email that represent a successful email marketing campaign and they are as follows:
In promotional emails, there can be offers, sales, and self-marketing context and you must be familiar with these types of emails as the companies keep us bombarding with them.
Newsletters are basically informational as well as engaging such as blogs, articles, and short snippets.
Transactional emails are the reaction to the subscriber’s action taken on your website and this can be sign-up confirmations, purchase or order confirmations, welcome messages, etc.
Use a Powerful integrated software
Now, you know the email types and how to go about it, let’s have a look at the power and need of integrated software for a successful email marketing campaign.
The software you choose must help you amplify your productivity, collaboration, and show higher ROI with every campaign.
Sophisticated software such as ChiefEx brings in ease for your business by infusing collaboration between every department with the help of integrated software, saving you much time to handle the more complicated side of the business.
Schedule emails and follow-ups
Once you have done the above steps creating a target audience email list, catchy pop-ups, defining goals, designed catchy pop-ups, study every email type and use of integrated software, the next step is to schedule emails and follow-ups.
Basically, it’s the email triggers that we talked about earlier in the above steps.
The basic points you need to keep in mind are as follows and the rest will be covered in the coming steps.
- Frequency of emails
- Email types
- Content creation
- Influencing visitors to take action you want them to take
Always remember to make your emails in much relevance to your audience and at the same time very engaging. Plus, make sure it reaches your audience at the right time.
The clear and relevant subject line
The subject line is the most important part of an email marketing campaign and decides whether your target email list will be opening the email or not.
So, it will not be wrong to consider it as the head of the entire email.
The email subject line must be catchy and at the same time very much relevant for the audience. This ultimately motivates the audience to open the email or not depending on how strong is your subject line sentiment.
Here is the link to a few of the strongest email subject lines that make the email marketing campaign a success.
Construct an engaging content
Once your email is opened by the user the next magic is done by the body of the content and this content must be as relevant and engaging as the head of the email that is the subject line.
Constructing strong and engaging content starts with the motive of the email. You must decide the soul of the email and what you want to convey through your email.
The email body must strike the chord of the users and if it does, the users will be influenced towards the action you want them to take.
Design the body of the email to the content topic
The email body apart from the email content also constitutes the body design. The body design should resonate with the message that goes with the email content.
The combination of such small things reaches the audience’s heart and also influences their decisions that ultimately help in increasing ROI through conversions.
Here is the link to a few of the best design examples for emails.
Test the emails and set them to track
Now, as you have followed every step mentioned above, the next step is to get the engine running.
This means you need to take the test and set it to track.
In simple words, once the emails are tested and are ready to go the next step is to fire them towards the target email list along with setting the tracking of the emails.
With these tracking in place, you will be able to measure the effectiveness of your strategy and modify them based on the tracked data such as open rates, bounced rates, click rates, and so on.
Email marketing is a traditional digital form of marketing that brings in more percentage of ROI as compared to the modern digital marketing formats such as Google ads, social media ads, etc and the investment cost is less than the other formats.
If you follow the above strategies step by step then you will be able to build a successful email marketing campaign and escalate the business to larger audiences.