Long time ago when there were no telephones and no internet, our medium of communication was only through letters. Communicating through such means was not very efficient and certainly not very swift.
Talking about the business prospect, it was not easy for enterprises either. For an enterprise, to engage with the mass audience for promoting a product or service,
the methods used were quite traditional, like the use of banners, hoardings, pamphlets and also posters.
Such traditional methods were able to convey the message but weren’t quite efficient in engaging with the audience.
With time, the technology developed and the world started moving towards the digital path for almost everything.
Unlike then, the technology is much advanced now and thus engagement with the mass is much easier, of course with the use of an efficient and dynamic strategy.
Today we can see there are various social media platforms that are used by billions of people around the world for various purposes and this place is the best way to get the attention of your audience giving them a glimpse of your product or service.
Digital population around the world
Talking about the population around the world, there are around 7.8 billion people as of April, 2020 as mentioned by worldometers.
Now proceeding to the number of people that are online from the overall population.
As per the data of statista, the digital population around the world is 4.57 billion as of april, 2020. Lets see the number of digital populations that are using the various social media platforms.
Number of users on the most popular social networks around the world as per April, 2020. (Source – statista)
As we can see from the above data
Almost 60% of the total population around the world have moved to digital media and will be increasing further in coming time. The mentioned social media platforms are the most popular among the digital population.
Thus the impact of social media on the business is clearly very significant and thus enterprises need to transform their businesses digitally for a better result and enhanced business experience.
As the popular social media platforms are having the highest number of users around the world, it can be used in engaging the mass audience very efficiently with the proper strategic and dynamic plan.
So, if you an entrepreneur and have not transformed your business yet then you need to do it now to prevent losing your customers to your competitors as they might be already on the engagement spree with the audience on the social media
Related Topic : Digital transformation paving the path for modern business
Target your audience with an efficient and dynamic social media strategy
Now you know the importance of social media and how it can create a positive impact on your business, it’s necessary you proceed further with an effective strategy.
Although the popular social media platforms are very beneficial for making your business grow, it’s very crucial you know your goals and objectives of the business before you implement any of your strategic plans.
Well, the planning is required for the both the before and after scenario in a business for greater efficiency.
The key points you need to remember for a effective social media strategy
- Target your audience through multiple channels
Approaching your audience only through a specific social media platform will not be of much impact for your business.
Facebook, instagram, twitter etc are very powerful platforms for generating a quality lead for your business but regardless of the influentiality of a social media platform, it’s important to have a multiple channel approach for the business.
This will help you analyze the effectiveness of the platform and thereby advancing your knowledge about your audience.
The main motive of the proceeding with a multichannel approach is to influence the audience to follow your brand.
Related topic : How to plan an effective and organized marketing strategy for your business?
- Keep your audience engaged with content (quality) driven strategy
For engaging your audience, promoting a product or service or just conveying a simple message, content is the key to make yourself heard in the vast market.
We are surrounded by a content driven world from images, videos or just a simple text. Simply presenting the information about your product or service to the audience is not enough in the present scenario.
Your content may be an image, video or text, regardless of the format it should convey a message about the pain points of the audience with a clear motive. This will create an impact on your audiences and thus will lead them to follow your brand.
For making your business excel in a competitive environment, always remember
“Care enough to create value for your customers. If you get that part right then selling is easy.”
– Anthony lannarino
- Use the influence of influencers for promoting your brand
Taking the help of influencer marketers along with the digital content strategy will boost your business significantly.
Influencers have built an enthusiastic audience around them who follow them without any conditions.
The harsh truth related to influencer marketing is that the audience who follow them couldn’t care less about your brand, its features and how helpful it can be for them.
According to a study, influencer marketing has the highest number of customer acquisition rates which is 22% as compared to other marketing methods.
The audiences of influencers follow them very faithfully. Thus, approaching the profound influencer in your domain will help you build your business brand in no time.
- Offer a value to your customers before appealing for any action in return
No matter how effective your product or service is or is capable of creating a positive impact on audiences life, a selling tone from your content will not make them click on your action button.
It should be a win-win situation for both your audiences and you. When you are appealing to the audiences to take action such as follow, subscribe, buy, etc, it’s very important to provide them a valuable thing in return.
The value could be in the form of important pdf, free trial, etc or other similar offering that makes the audience to take the action without any second thought.
This also builds the trust bond between you and the audience on the other side thus also helping you to make them a potential lead.
Conclusion : Social media can be considered as a modern tool for making your business reach to the mass audience and start the flow of quality leads for your business.
We hope the above piece of information will help you to escalate the growth of your business efficiently at a dynamic rate.
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