Business management Economy and finance

Decoding the enterprise workflow structure

Covid-19 has hampered the economic stability of every nation around the world, and businesses have been facing its wrath for quite some time now.

Especially the businesses that fall under the category of SMEs have been in tremendous trouble as compared to the mega enterprises in the market.

So, it becomes crucial for such enterprises to move on with their business strategies carefully, and with an acute plan of action generates a well-defined ROI to meet or exceed the enterprise expectations.

Entrepreneurship Technology and innovations

Deployment of advanced analytics for SMEs

SMEs (Small and Medium Enterprises) are the backbone that supports the economy of every country around the world.

But does the analytical approach of the SMEs is same as the mega enterprises?

Well, the business analytical approach is different for every enterprise; let it be alone small, medium, or mega enterprises.

But for SMEs, there is an advanced analytics approach that holds the base for every business irrespective of the domain they are hustling in.

Business management Entrepreneurship

7 Traits of Great Entrepreneurs you must Develop

Leadership can be defined as the art of inspiring and motivating a group of people towards achieving a sizable goal or objective.

When we see leadership through the business perspective, the definition remains pretty much the same. 

Just the group of people gets replaced by your employees or a team which is again the same thing.

Business management Entrepreneurship

Top 8 Digital Marketing Trends 2021

The way people consume content changes with time owing to the emerging technologies and the fact that the market keeps flooding with various unique options every now and then.

All these changes will affect the digital marketing trends in 2021 as well in the coming years and thus affect the businesses in the market.

This eventually causes brands to make changes in their approach towards marketing their product or service to the audience out there.

Various digital technologies have been combined over the years to improvise the marketing approach and enhance the experience of people with brand commercials/ads.


6 Impactful Cost optimization techniques for Small businesses

The most common barrier that comes in the way of every small business is the budget issue or in a more specific term, it’s the cost that occurs for implementation of every strategy.

Small businesses, start-ups, or early entrepreneurs always need to walk on a strict budget that gets them into marginal situations for every strategy, implementation in the direction of business growth.

It will not be wrong to say that small businesses need to stay much more aware of the finances at the early stages to things get going in the right direction by proper planning.

Entrepreneurship Technology and innovations

Running a Successful Email marketing campaign (Step by Step Guide)

“Create engaging content for your audience, hit the send button, and you have yourself a successful email marketing campaign.”

Well, we wish it to be that easy but it’s not and requires more than just hitting a send button.

If we go by statistics, the number of emails sends daily goes to 269 billion, and this is the number of competition you will face for getting the audience’s attention.

Business management Entrepreneurship

A perfect Start-up Growth Strategy for your business!!

Is there really a perfect start-up growth strategy for your business?

Well, every enterprise has a start-up growth strategy for their business that they believe to be perfect, expecting it to show the desired result in the longer run.

This can be true if the start-up plan resonates well with the current market scenario and dwells in harmony with the target audience.

The outcome of such strategies can be brilliant or even it might go down the hillside depending on how well you put the pieces of the puzzle in place.

Here is an amazing word from Jonathan Dane, co-founder of a PPC agency that grew from $0 to $2,500,000 in a year and after that, he went for becoming a founder of another mega-company KlientBoost.

Business management Entrepreneurship

6 Powerful Strategies to Enhance Customer-Experience for SMEs

Taking care of your customer needs and expectations is more than crucial ever for businesses, especially for small businesses, post this pandemic scenario.

Audiences are having a changed mindset towards brands; they are approaching them with their newer problems and needs.

So, businesses need to be able to enhance their customer experience in order to attract them and win their trust for the business brand.


5 Great Books That Entrepreneurs Must Read

Reading a book is like meditation that helps you in many ways like thinking straight in whatever situation you are going through, and also stimulates your thinking process to come up with an innovative as well as an impactful idea towards it.

Plus, you get to see the world from a whole new perspective, grasp the knowledge, and reflect it in your life for becoming a better version of yourself.

What do you think the wealthiest people around the world have in common?

Technology and innovations

Why SMEs should stay updated on the advanced technologies in the market?


The augmentation of technology has transformed the way we operate and manage our business.

Even the environment that we work in is equipped with the latest and advanced technologies that make our process not only simpler but also more efficient.

Now, does that mean you need to adopt every latest advanced technology that lands in the market?